Privacy Policy

We take your privacy seriously. This policy explains how we collect, use, and protect your personal information.

Last updated: August 2026

Little Joy Ltd is a flower shop registered in England and Wales. Our principal place of business is at Barnet and Southgate, London.

We are the data controller for the personal information we collect about you. If you have any questions about this policy or how we handle your data, please contact us at info@little-joy.co.uk or by telephone at 0777 843 2720.

We may collect and process the following personal information about you:

Identity & Contact Data: your name, email address, telephone number, and delivery address when you place an order or create an account.

Order & Transaction Data: details of products you have purchased, order history, and payment information (note: we do not store full card details — payments are processed securely by our payment provider).

Technical Data: your IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.

Usage Data: information about how you use our website, products, and services.

Communications Data: any messages, enquiries, or feedback you send to us by email, phone, or through our website.

We collect information from you directly when you: place an order on our website; create an account; contact us by email, phone, or via a contact form; sign up to receive our newsletter or marketing communications.

We also collect technical and usage data automatically as you interact with our website, using cookies and similar technologies. Please see our Cookie section below for more information.

We may receive data about you from third parties, such as payment processors, delivery partners, and analytics providers.

Little Joy Ltd uses your personal information for the following purposes:

To process and fulfil your orders, including arranging delivery and sending order confirmations and updates.

To manage your account and provide customer support.

To send you marketing communications about our products, promotions, and news — but only where you have given us your consent or where we have a legitimate interest to do so. You can opt out at any time.

To improve our website, products, and services by analysing how customers use them.

To comply with our legal obligations, including fraud prevention and financial record-keeping.

Under UK GDPR, Little Joy Ltd must have a lawful basis for processing your personal data. Depending on the purpose, we rely on one or more of the following:

Contract: processing is necessary to fulfil your order or provide a service you have requested.

Legitimate Interests: processing is necessary for our legitimate business interests, such as improving our website and preventing fraud, provided these interests are not overridden by your rights.

Consent: where you have given us clear consent to process your data for a specific purpose, such as receiving marketing emails.

Legal Obligation: processing is necessary to comply with a legal obligation, such as tax or accounting requirements.

Little Joy Ltd does not sell your personal data to third parties. We may share your information with trusted third parties who help us operate our business, including:

Payment processors (to securely handle your payment transactions).

Delivery and courier partners (to fulfil and deliver your orders).

IT and website service providers (to host and maintain our website).

Email marketing platforms (if you have opted in to receive our newsletter).

All third parties we work with are required to keep your information secure and to use it only for the purposes we specify. We do not allow them to use your data for their own marketing purposes.

We may also disclose your information if required to do so by law or in response to a valid request from a law enforcement authority.

Little Joy Ltd will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Order and transaction records are typically retained for 7 years to comply with HMRC requirements.

If you have an account with us and it has been inactive for 3 years, we may contact you to ask whether you wish to keep your account open. If we do not hear from you, we will delete your account and associated data.

Under UK GDPR, you have the following rights in relation to your personal data:

Right of Access: you have the right to request a copy of the personal data we hold about you.

Right to Rectification: you have the right to ask us to correct any inaccurate or incomplete data we hold about you.

Right to Erasure: you have the right to ask us to delete your personal data in certain circumstances (the 'right to be forgotten').

Right to Restrict Processing: you have the right to ask us to restrict how we use your data in certain circumstances.

Right to Data Portability: you have the right to receive your personal data in a structured, commonly used format.

Right to Object: you have the right to object to our processing of your personal data where we rely on legitimate interests, and you always have the right to object to direct marketing.

To exercise any of these rights, please contact Little Joy Ltd at info@little-joy.co.uk or by telephone at 0777 843 2720. We will respond to your request within one month. We may need to verify your identity before processing your request.

Our website uses cookies — small text files placed on your device — to improve your browsing experience and help us understand how visitors use our site.

Essential cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms.

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Little Joy Ltd takes the security of your personal data seriously and has put in place appropriate technical and organisational measures to protect it against unauthorised access, loss, or destruction.

All payment transactions on our website are encrypted using SSL technology and processed by our secure payment provider. We do not store your full card details on our systems.

While we take all reasonable steps to protect your data, no method of transmission over the internet is 100% secure. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

Our website may contain links to third-party websites. This privacy policy applies only to the Little Joy Ltd website, and we are not responsible for the privacy practices of other sites.

We encourage you to read the privacy policies of any third-party websites you visit.

Little Joy Ltd may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

If we make significant changes to how we handle your personal data, we will notify you by email (if we hold your email address) or by a prominent notice on our website.

If you have concerns about how Little Joy Ltd handles your personal data, please contact us in the first instance at info@little-joy.co.uk or by telephone at 0777 843 2720 and we will do our best to resolve the matter.

You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO), at www.ico.org.uk or by calling 0303 123 1113.

If you have any questions about this Privacy Policy or how Little Joy Ltd handles your personal data, please contact us:

Address: Barnet and Southgate, London

Email: info@little-joy.co.uk

Telephone: 0777 843 2720